Golf Digest just published the February 2009 issue, which includes its annual "Hot List," a compendium of the newest and "best" in golf equipment. It just arrived in my mailbox yesterday. I enjoy the magazine as much as the next golfer, but being the curmudgeon I am you can guess how I feel about these equipment features.
As usual,
GD opens the feature with an article explaining, yet again, how all the new and improved technology is helping you, the average golfer. They even include a graph showing how
USGA handicaps have decreased since the early 1990s in inverse proportion to the "greatest expansion in golf technology in history." The piece heaps praise on the "lot of smart people [who] have come to golf with ideas to make the game easier." Many experts are quoted, each explaining how the newest and best clubs will improve your game.
Um, okay. I'm sorry, but this is probably the most tired piece fluff I have ever seen. You know the old saying: there's lies, damned lies, and statistics. You can tell any story you want with a few superficial graphs. I know damned well the greatest new equipment, in the hands of a swing robot or expert player, produces more forgiveness and greater distance. But I think they're really making a stretch with the handicap claim. There could be a lot of factors driving those numbers and I think we should all think twice before accepting it as fact or truth.
The quotes from experts - those experts are R&D executives from
Callaway and Taylor Made. No bias there.
And then, of course, the casual equating of 'easier' with 'better.' Is the game really easier? Maybe in some sense it is. Is it better? I don't think so. I can't see how changes in equipment have really made people enjoy golf more, or made the game so much more appealing to so many more people. Cheaper courses would do a lot more for the game in that respect.
What do I see when I look at the clubs show in the rankings? All I can say is they're sure getting uglier. It pains me to see the Cleveland name on a monstrosity like the new Launcher. Imagine that twenty years ago my persimmon beauties were made by Cleveland. And the Bobby Jones clubs, which had in the past combined technology with classic looks, well those things look like misshapen monstrosities, the kind of club that might scream out to shocked onlookers, "I am not an animal!" Gross. Dear Jesse Ortiz, please go back to making beautiful, handcrafted persimmon classics. Dear Jones family, please do not allow the winner of the 1930 Grand
Slam's name to be placed on such ugly clubs.
The irons are such a disappointment. Not a true blade on the list, not even from
Mizuno. I might have to cry myself to sleep tonight, honestly.
Some of the putters look like alien spaceships, more suited to being stop-animation models for a circa 1978 episode of the TV show
Battlestar Galactica than for putting a golf ball. Truly, if this is what golf clubs are going to look like then I'm afraid I'm going to have to give up the game. If I had to play with clubs like that it simply wouldn't be worth it.
I know that my views place me squarely in the minority. I know that most golfers rush to the newsstands every year to pick up this issue, preparing themselves for the materialistic bliss of upcoming spring demo days at the local golf superstore. All I can say is - chumps! I can buy beautiful clubs on eBay for far less. Clubs that can shape shots and that sound beautiful when struck well. Yes, you need a little more skill to get the most out of them, but golf is supposed to be a game of skill, skill finely honed from practice, experience, self-knowledge, and wisdom. And I'll be spending the money I save on range balls and greens fees, and that is what will make me a better player. No matter how much technology there is you still can't buy game. You have to earn it, Hogan style. Dig it out of the dirt.
Please, take my advice. Skip the "Hot List" and proceed directly to page 162 (the very next article in the magazine) and read the
remembrance of Tommy Bolt, Orville Moody and telecaster Jim McKay. These guys were old school and all class, and they gave the game far more than any titanium driver ever will.